Our Approach, Capabilities, Process, and Deliverables

Let's do this!

When we approach website design, whether from scratch, an existing website or a migration, our steps are clear.

Brand new website design

PURPOSE

  • Present a clear, modern online presence that reflects your brand values and converts visitors into clients or customers.

  • Improve usability, speed, and accessibility across devices.

  • Support business goals: lead generation, online sales, portfolio showcase, or bookings.

KEY DELIVERABLES

  • Custom homepage design: clear hero section, primary call-to-action, value proposition, and visual hierarchy.

  • Interior page templates: services, about, portfolio/case studies, blog, contact, and any specialty pages (shop, booking, member area).

  • Responsive layout: optimized for desktop, tablet, and mobile with consistent navigation and touch-friendly controls.

  • Brand-focused visual system: typography, color palette, iconography, and image treatment that match your brand voice.

  • Site structure and navigation: logical information architecture and simplified menus for quick access to core content.

  • SEO foundations: on-page SEO best practices for headings, meta tags, alt text, clean URL structure, and fast load times.

  • Performance optimization: compressed images, minimized scripts, and best practices to improve page speed.

  • Accessibility considerations: semantic HTML, keyboard navigation, color contrast, and ARIA where appropriate.

  • Content migration and setup: transfer existing copy and media or create new content outlines and page copy as needed.

  • Squarespace-specific configuration: templates customized to your brand, CMS collections (blog, portfolio, product), and integrations.

  • Analytics and tracking setup: Google Analytics/other tracking, search console, and conversion tracking.

  • Launch checklist and support: pre-launch QA, DNS setup, form testing, and a post-launch bug-fix window.

DESIGN APPROACH

  • Research & discovery: review brand assets, competitors, and target audience to inform layout and messaging.

  • Wireframes: low-fidelity layouts to establish structure and flow before visual design.

  • Visual design: iterate on high-fidelity mockups with priority on clarity, consistency, and conversion paths.

  • Prototyping and review: interactive previews for stakeholder feedback and usability testing.

  • Implementation: build within Squarespace using clean, maintainable styles and minimal custom code when possible.

  • Content-first mindset: design to showcase your strongest content—hero messages, key services, and portfolio highlights.

USER EXPERIENCE

  • Clear calls-to-action placed above the fold and throughout pages.

  • Fast paths to contact or conversion (sticky CTAs, clear forms, booking links).

  • Scannable content: headings, short paragraphs, bullets, and visuals that guide attention.

  • Trust elements: client logos, testimonials, case studies, and social proof integrated strategically.

  • Visual rhythm: consistent spacing, typographic scale, and a limited color palette for cohesion.

TECHNICAL CONSIDERATIONS

  • Mobile-first responsiveness and testing across device sizes and browsers.

  • Image management: responsive images and lazy loading to save bandwidth.

  • Minimal and accessible custom code; prefer Squarespace built-in features to reduce maintenance.

  • Backup and version notes: document customizations for future edits and handoff.

MAINTENANCE AND TRAINING

  • CMS training session and documentation for content updates, blog posting, and basic troubleshooting.

  • Optional ongoing support retainer for edits, updates, performance monitoring, and security updates.

TIMELINE AND MILESTONES (TYPICAL)

  • Discovery & strategy: 1 week

  • Wireframes & content planning: 1 week

  • Visual design & revisions: 1–2 weeks

  • Build & populate content: 1–2 weeks

  • QA, revisions, and launch: 1 week Total typical timeline: 4–6 weeks (varies by scope and client responsiveness)

WHAT WE NEED TO GET STARTED

  • Brand assets: logo files, color specs, fonts, and imagery.

  • Content: finalized copy, product/service details, pricing, and bios.

  • Access: Squarespace account, domain registrar, and any third-party services (payment gateways, email provider).

  • Feedback on designs and timely approvals to keep the schedule on track.

OUTCOME

A polished, easy-to-manage Squarespace website tailored to your brand that improves user engagement, supports your business goals, and scales with your growthRAININGILY

Redesign of an existing website

Migration of website to Squarespace

Email design & marketing

Flodesk is a design-oriented email marketing platform that makes it fast and straightforward for small businesses and creatives to send beautiful, mobile-friendly emails and run simple automations. It’s ideal when aesthetics, ease of use, and predictable pricing matter more than enterprise-level automation, complex segmentation, or deep e-commerce analytics.

CAPABILITIES

  • Email editor: Mobile-responsive image and text blocks; customizable buttons and social links; reusable sections and saved templates.

  • Workflows & automations: Visual workflow builder, welcome series, tagging, conditional sending, goal tracking, and basic branching based on subscriber behavior.

  • Segmentation: Create segments from tags, form sources, and email activity. Useful for targeted campaigns and simple list hygiene.

  • Forms & pop-ups: Customizable opt-in forms with conversion tracking and a small set of form display rules.

  • Landing pages: Simple, design-forward landing pages for offers and opt-ins (good for single-offer campaigns).

  • Integrations: Native and third-party integrations for e-commerce, CRM, and site platforms (including Squarespace via embed or zap/third-party connectors). Zapier and similar tools expand connectivity.

  • Reporting: Campaign and workflow performance overview, subscriber growth, click maps, and revenue tracking when connected to e-commerce integrations.

SETUP

  • Use brand kit: Set fonts and color palette so every template matches visual identity.

  • Use reusable sections: Save commonly used blocks (header, footer, CTA) to speed up future campaigns.

  • Build a welcome sequence: Automate a short, value-driven welcome series to convert new subscribers into engaged customers.

  • Segment simply but strategically: Tag subscribers by source or interest to send targeted offers without overcomplicating your setup.

  • Test on mobile: Flodesk is mobile-responsive, but always preview and test on actual devices to ensure spacing and images look right.

  • Integrate with your site: Embed Flodesk forms or use landing pages to capture leads directly from your Squarespace site.

  • Monitor deliverability: Keep lists clean, remove inactive addresses periodically, and follow best practices for subject lines and content to maintain deliverability.IL