Process
When designing a new website or migrating your current one, I keep things simple. My ethos is be more human - so I work to make communication streamlined and make myself easy to reach via my booking calendar.
Brand-New Website Design
It begins with understanding your business goals and how your website can support them. Together, we define the purpose of your site — whether that's lead generation, online sales, portfolio showcases, bookings, or something uniquely yours.
Redesign of an Existing Website
If you already have a site and want to refresh it, I'll look at what's working and what's not. We'll refine your content flow, update visuals to match your current brand, and improve usability and engagement. Whether that means polishing your layout or giving your entire presence a facelift, I take the strategy behind the design seriously.
Migration to Squarespace
Moving from another platform (like WordPress) doesn't have to be overwhelming. I handle the migration carefully — transferring your content, configuring your new Squarespace setup, and preserving your SEO. The goal is a smooth transition that gives you the security, speed, and ease of editing you've been wanting.
Typical Timeline
Starting with research and discovery, I lay out the website structure with content placeholders, and then build your site in Squarespace. I prioritize a content-first mindset, so your strongest copy and visuals take center stage.
Discovery & strategy: about 1 week
Wireframes & content planning: about 1 week
Visual design & revisions: 1-2 weeks
Build & content population: 1-2 weeks
Quality control, revisions, and launch: about 1 week
Deliverables
A custom homepage designed to articulate your value and call visitors to action
Interior pages (services, about, portfolio, blog, contact form)
A responsive layout that renders beautifully on phone, tablet, and desktop
Visual systems that reflect your brand's voice and aesthetics
SEO-friendly structure, fast performance, and accessible design
Content setup and migration, if needed
Pre-launch Quality Control Review
DNS settings changes
Analytics tracking setup
Post-launch QA and a dedicated support window
Homework
To keep things smooth and efficient, I'll ask you to provide:
Brand assets (logos, fonts, colors)
Website page content and imagery
Login access to your Squarespace account and domain registrar
Prompt feedback and approvals so we stay on schedule
Results
At the end of our work together, you'll have a polished, easy-to-manage Squarespace website that feels like you/your business, speaks to your audience, and supports your long-term goals.
From strategy to launch and beyond, I'm here to help you grow.
Email design & marketing
Email is still one of the strongest ways to connect with your audience.
I can assist with:
Setup of your account, segmentation of audiences
Design of brand-aligned email templates
Simple automation and workflows
Landing pages that capture leads
Integrating subscribers with your site and marketing systems
My preferred platform is Flodesk — a fast, intuitive tool for building gorgeous, mobile-friendly campaigns.
“It is difficult to write succinctly about Melissa’s value as a service provider and colleague. Melissa is extremely talented, creative, resourceful and reliable. These are all attributes of an expert graphics designer. In addition to these skills, Melissa is above all a team player with more enthusiasm for our organization than almost anyone.
She is well respected by all persons with whom she interacts and is considered by me to be one of the key players and most valuable assets in our organization.”